February 2010
13 posts
January 2010
11 posts
Sustainability Branding
Sustainability branding is a much more effective marketing scheme when presented as a two way conversation, rather than a one way announcement from the company. When a company shows honesty and transparency to a consumer it goes a long way with them. Disclosing what you’re doing well, and what you could be doing better, will instil trust…and trust breeds loyalty. Inviting consumers to...
in the future.
In the future. With the coming of the web 2.0 and new technologies such as the i-phone its easy to say that the times are changing at a past pace. With this new technology comes new media which also means new ways to advertise. Technology has transformed our ways of viewing advertisements and how we perceive messages. What was once print is now digital and becoming interactive. I have many...
“Good design is innovative.
Good design makes a product useful.
Good design is...”
– Dieter Rams
Give it a good listen, carry me Ohio, Sun kill...
“Others have seen what is and asked why. I have seen what could be and asked why...”
– Pablo Picasso
new beginnings
A new semester with new work and great opportunities. I’m starting this semester with a new Internship working at Tiger Oaks Publications. INC, More specifically METRO Magazine. Pretty excited for this internship, I will be working along with the art directer and be involved in the overall design of the publication. Another course that seems to show great opprotunity is Integrated...
